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Business Education

21st Century Marketing

In this course students will explore and utilize techniques for integrating social media marketing as an integral component of marketing campaigns, serving as listening and outreach tools for building brand awareness and promoting business. Through an investigation of tools which include internet forums, message boards, blogs, wikis, podcasts, picture sharing, video sharing and social networking, students will have the opportunity to create and present a written plan for achieving business goals through the use of a social media marketing campaign.

PREREQUISITE(S): Business Finance

 

Entrepreneurship

This is an exploratory course with the objective to increase competence in making wise economic choices and understanding the place of business and entrepreneurship in modern society. This course prepares students for careers in any business enterprise or as an independent contractor and provides students with an overview of economic environments, business operations, functioning in a global economy, small business management, technology in business and issues associated with financing businesses. During the course, students will work in teams to create a mock business and prepare a business plan based on the primary elements of business operations.

Satisfies UC/CSU entry requirement. PREREQUISITE(S): None

Mr. Steve Caswell
(long term sub)

Business Education
Instructor

stephen.caswell@simivalleyusd.org